Resumé

Work Experience

Content Manager

Morgan & Morgan
Sep ‘22 - Present

  • Write a monthly newsletter for Morgan & Morgan's client audience of 950,000

  • Updated the strategy and copy for client email journeys

  • Wrote and directed a 12-part video series to educate clients on the case process

  • Owned content strategy and production of email, newsletter, blog, and social channels for attorney referral partner network of 40,000+ attorneys

  • Developed copy and content strategy for paid landing and organic pages

Marketing Manager, Brand & Lifestyle

Latch, Aug ‘21- May ‘22

  • Developed strategy and materials to improve the resident onboarding experience, including marketing guidelines for property partners

  • Created approved vendor set for company merchandise

  • Acted as cross-functional liaison and project manager for marketing and creative requests from Product and Sales

Marketing & Communications Coordinator

Latch, Feb ‘21 - Aug ‘21

  • Acted as project manager for the creation of the Latch Investor Relations website and developed the marketing campaign for Latch's public listing on the Nasdaq exchange

  • Wrote content for the Latch blog and social channels

  • Managed timelines and deliverables for external agency partner across paid media campaigns

  • Supported the CMO in their onboarding by working with them to identify areas of opportunity across the organization

Marketing Manager, USA

igloohome, Feb ‘20 - Nov ‘20

As the first marketing hire in the US, I:

  • Collaborated with the global marketing team to develop brand localization

  • Conducted customer research

  • Maintained brand presence across retailer network and US Shopify store

  • Implemented digital and influencer marketing campaigns

  • Grew US sales by 132% and web traffic by 188%

Marketing Communications Manager

Dryve Cars, Sep ‘18 - Feb ‘20

  • Facilitated updates on the Dryve app communications portal

  • Created and maintained communication workflows

  • Developed content for email campaigns, blog posts, and push notifications

  • Collaborated with designers and developers on app UX

Associate Events Manager, Team Friendship

Friendship Circle International, Aug ‘15 - Aug ‘18

  • Designed and implemented event registration process

  • Initiated and oversaw Salesforce integration project

  • Automated workflows

  • Managed event campaigns via Rallybound (CRM acquired by Neon One)

Program Coordinator

Friendship Circle of Bergen County, Aug ‘14 - Aug ‘15

  • Executed biweekly volunteer events between local students and individuals with special needs

  • Coordinated the annual winter and summer camps

  • Worked with local high schools on volunteer recruitment

SKILLS

  • Excellent oral & written communication

  • Brand strategy

  • Email marketing

  • Digital marketing

  • Copywriting

  • Project management

  • G Suite, Mailchimp, Facebook Ads Manager, Google Ads

EDUCATION

BA, Business Communications

CUNY- Baruch College

New York, NY